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Marketing Data Analyst

CoverMyMeds is seeking a Marketing Data Analyst. We are in search of driven, self-motivated, team players who will thrive in a constantly changing environment. This role is essential to the Marketing Team and requires an individual who is detail oriented and has the tenacity to push through to complete multiple projects in a timely manner. Ideal candidates have a love for data, are energized by problem solving and have a thorough understanding of industry marketing tactics.

What You'll Do

  • Work with marketing managers to fulfill reporting requests for internal and external clients
  • Use SQL to create and maintain customer data and lists for campaign management
  • Analyze and measure campaign success to drive execution of marketing team strategy
  • Develop and implement tracking methodologies that garner relevant data to inform campaign performance 
  • Create program reporting, measurements, and analytics, including campaign dashboards for both traditional and digital marketing channels
  • Establish and track response rates, conversion rates, pipeline, and ROI for campaigns
  • Quantify high-value targets
  • Work cross functionally with vertical analysts to analyze and track customer behavior
  • Create data to push into marketing platforms, including SalesForce Marketing Cloud, and consume data from tools to inform marketing measurement

About You

The ideal candidate will serve as the team’s subject matter expert on marketing related data and can connect the dots for clients and colleagues. A successful marketing data analyst can query to pull campaign lists and results, analyze the information and extract actionable insight in an efficient and accurate manner. We believe success in this position requires the drive to understand CoverMyMeds’ business and customer behavior, and a collaborative spirit.

  • Strong business acumen with technical skills; marketing analytics experience required
  • Bright, outstanding problem-solver with the ability to manage multiple projects in a fast-paced environment
  • The ability to extract business insights from marketing data that can be used to inform daily business decisions about how and where to spend marketing resources
  • Experience with A/B testing highly preferred
  • Ability to manage large sets of complex customer data
  • Strong business acumen with technical skills; marketing analytics experience required
  • Experience working with SQL required
  • Ability to work in a fast-paced and collaborative environment
  • Campaign marketing experience highly preferred
  • Expert knowledge of Microsoft Excel

About Us

CoverMyMeds is one of the fastest growing healthcare technology company in the US.  We help prescribers and pharmacies submit Prior Authorization requests for any drug and nearly all health plans - 100% free - to get millions of patients on their medications every single year.  Our team of highly-productive healthcare enthusiasts, startup junkies and everything in between is the best thing about working here.  On-site chef, beer and paid benefits? Yeah, we have those too.  But don’t take our word for it.  We’ve been named to Inc. 500’s list three times, were awarded one of the top places to work by Modern Healthcare, and twice won best places to work in Columbus, Ohio.

 

Requirements represent the knowledge, skills, and abilities necessary to perform this job successfully. Reasonable accommodation can be made to enable individuals with disabilities to perform essential functions.

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